This is my second experience visiting a Louis Vuitton exhibitions. The first time was in Los Angeles in 2015, which seems to be so long ago in the fast pace market of fashion. That exhibition blew my mind in the fact that such a traditional brand from the 1800s could transcend itself in an exhibit encompassing multimedia elements floating above an antique steamer trunk. This exhibition ran from October 27th, 2017 through January 7th, 2018.
The exhibition in NYC also did not disappoint. With multimedia elements along side the traditional curated “museum” style collection, but focused more on the traditional side, somewhat fitting for the Eastcoast clientele. It was presented in a Wall Street neighborhood across the street from the Trinity Church.
It seemed as though we were in a traditional brownstone walk up to some degree, because of the multi-floor instillation. The exhibition begins with a moving train of the NYC subway covered in LV graffiti, then goes into a more tradition museum like gallery.
Standouts among the exhibition was the vintage train car with video windows of the country side as mannequins are adorned with vintage LV. This brings the collection full circle from the modern subway to the vintage train car.
LV is a master at not only the longevity of a luxury brand, but embracing contemporary elements while staying true to the history of the brand. One example of this is the use of the Capital V logo that originated, “More than 100 years ago the CAPITAL V, originally belonged to Gaston-Louis Vuitton, the grandson of Louis. Regarded as the visionary of the family, Gaston-Louis made this letter,” according to the Louis Vuitton website.
Another example is the recent collaboration with streetwear label Supreme. One of the stand out items especially for kids that skate, like my 13 year old son, is the skateboard retailing for a staggering $68,500 USD.
Business of Fashion describes, the world’s most elite luxury houses, like Louis Vuitton, have driven strong financial results by creating iconic products as high price points, which, paired with elaborate marketing campaigns. With streetwear designers on the rise especially with millennials and heritage luxury brands such as Louis Vuitton embracing not only their history but the future, the fashion environment continues to push the boundaries while staying true to their roots.