Today I want to show the work of the Lisbon designer Alexandra Moura consolidated as one of the great values of the Portuguese contemporary design.
She has launched her collections in many European and international catwalks, and the book The Young European Fashion Designers has mentioned Alexandra as one of the young designers with more impact on the future of the fashion world.
-How do you remember your start in the fashion world?
Like everything in life, all steps are important steps, but one of the biggest highlights of my life in the fashion world, was the possibility to integrate the official calendar in ModaLisboa-Lisbon FashionWeek, where everything came to be at a level truly professional and gave me the chance to be able to start taking the first steps in my internationalization.
– How do you get the inspiration?
A photo, a person, an object, a sensation, a feeling. Everything that is beautiful through my eyes, everything that have the capability to put me on another world, another dimension, that makes me dream and gives me the power to have ideas.
-Do you remember the first piece that you créate?
No doubt, I remember them all!
– What differentiates Alexandra Moura’s proposals from other fashion designers that we can find in the market? how is the man and the woman who dress Alexandra Moura?
My work is characterized by a modern, rebellious, adult, urban style with the use of hand and detail with a small-scale production governed by a standard of high quality care in a special presentation of the product. I want my work to convey a concept in which the focus is given to the uniqueness and the product is always seen as an intervention in which the commercial aspect is not emphasized. I always like to customize the pieces with small details that somehow gives them uniqueness. It’s my way to cherish the pieces and make them unique.
– Would you confess us a fantastic moment that you have lived in the fashion world?
It is a difficult question to answer, as emotional person that I am, too were the moments that marked me and that in his time were fantastic.
-Do you have any muse?
No. Everyone can become my inspiration at one point of my process.
– Vincci, a popular DJ in Hong Kong, recently appears in a fashion magazine wearing ALEXANDRA MOURA’s F/W13_14 blouse. What do you feel about this?
I think it’s wonderful. I feel very happy and very honored!
-Social networks allow to disseminate the work of creative designers to a larger group of people and in different parts of the world. do you do you usually use social networks to promote your work? or how You use social media to promote your work ?
Social networks have an increasingly important role in the expansion of a brand. Specially at an international level, where we want to be increasingly present. I´ts very important to communicate to the world what we create, and social networks allows us to reach the all world.
– If you have to describe the current situation of the Fashion World in Lisbon with a dress . how would you do?
That dress would have a deconstructed silhouette, with some details of overlaps where the palette of grays would manifest.
-What can we expect in your upcoming collection?
A collection with a very strong concept, it travels between a tribe of Handramaut, in Yemen, and the work of the Portuguese painter Victor Pires Vieira.A collection with a strong silhouette where the Black and Blue Indigo prevail. The most classic details blend with the most sport, bringing the collection a sophisticated, urban and very contemporary language.
– Where can we buy your clothes?
They are available in our concept store, Alexandra Moura MA+S (R. Dom Pedro V, 77 Lisboa), and also in the Asian Market. Very soon we will be in other European cities and also online.
-And finally Where would you like to see your collections parade?
In a European capital like London and certainly in Asia, Hong Kong and Tokyo.
Thank you so much to Alexandra Moura for granting me this interview and show us their collections
Fan page: https://www.facebook.com/alexandramoura?fref=ts