Andres Sarda is a Spanish fashion brand of high-end lingerie created by the catalonian Andres Sarda Sacristan, a revolutionary of the intimate fashion in our country, a perfectionist man , who always knew how to stay ahead. Currently his daughter Nuria Sardá is the Creative Director of the brand.
The creation of the company was at a time when lingerie pieces were made of almost orthopedic functionality criteria, regardless of aesthetics. Sarda opted for the comfort and attractiveness. In 1965, started exporting to France with clients such as the Galeries Lafayette and Printemps.
Andres Sarda creates luxurious lingerie and swimwear in the context of a city Cosmopolitan and avant-garde like Barcelona. The swimwear fashion of the brand is elegant and attractive. It responds to the need of today’s woman. Exclusive prints on fabrics of the highest quality and ways that enhance the feminine silhouette.
Textile engineer from a family with strong roots in the Catalan textile industry, Andres Sarda, started his own company, where creativity, excellence and novelty of the materials, the love for the risk in the design and the vocation of wondering , are the strokes that define the style of the products of this company.
The brand has its own shop located in Madrid and more than 400 multi-brand outlets, with a greater presence in Germany, Belgium, Spain and France.
There’s a woman before and after Andres Sarda … We are going to discover the brand that revolutionized Spanish and international fashion.
– How is the woman that wears Andres Sarda?
She is a woman of character, who holds the reins of her life. She knows what she want and she doesn’t need the approval of others. She is a woman with a taste for exquisite, who appreciates the detail and is sensitive to the creation and fashion.
-Where do you find your inspiration?
In all that surrounds us. We try to live the most enriching experiences, surround ourselves with positive people, creative, different, we provide new insights, traveling, learning, never lose curiosity, work with the best European suppliers, the most creative. After that, let the ideas flow.
– What is the fabric or material that you most often works in your collections?
Without any doubt the leavers lace. For us it is the star fabric A work of art with centuries of history, allowing us to draw on the body of the woman. Furthermore our textile tradition is the world of the mantilla, so the lace has always been our raw material par excellence.
-Andres Sarda’s designs are internationally known for contributing to women’s lingerie sector technological innovations such as the incorporation of Teflon, Nylon and Lycra. What accounted for that time those change in fashion?
I think it was one of the great milestones in the history of fashion. Today we can no longer imagine the clothing without Lycra. In lingerie and swimwear is even more important. A garment with Lycra fits better to the body and moves with it.
– What is your vision of the luxury sector at present?
I like luxury and excellence, love of detail, so exquisite … pamper, take care of all aspects. In our case, creating garments designed and manufactured for satisfying in all aspects, fashion, comfort, quality, fit, image … Luxury never as ostentation, but as something extraordinary. There are luxury in all made with love and dedication.
– Among some of your regular customers are Naomi Campbell, Penelope Cruz or Shakira … How do you feel when celebrities or important people opt for Andres Sardá’s fashion?
Every time someone in the world is committed to Andres Sarda, whether famous or not, we are happy. The whole team works every day, for that purpose. Do something extraordinary for someone to fall in love with this garment. Every time we see that someone who are wearing our collections are happy. If addition is someone famous and we see it in the press … even more.
– You told in an interview that you have to be constantly well synchronized, to know what women want, even two years ahead How do you manage to always be trendy?
It is our job. It is an evolution season after season. It’s what we talked about before inspiration. We have to be connected with reality and intuit in advance to where society will move.
– How would you describe today’s woman?
Very diverse. I think now if there is a feature that differentiates us from previous generations, perhaps it is that we are essentially free.
– What can you tell us about your swimwear Spring Summer 2013 and lingerie collection for autumn winter?
This year our swimwear collecion is inspired by the actresses of the 60 that transmitted a unique glamor. The crochet with natural pearl accents, sailor stripes, textured fabrics such as pique, the smooth with jewel detail, cashmere or animal prints are the stars of the collection.
In terms of colors, as we vary the intense orange or red, to pastels like green water very present in the collection. Black and white are always a must. The collection of this fall winter 2014 is inspired by the Muses. Women authentic, powerful and inspiring. The collection is committed to striking color combinations, shocking but always elegant, like burgundy boiler, purple with green moss, gray and red … In terms of forms, bras with top are novelty aspect, and the bodies more trend .As materials, we mixed lace with silk and we make embroidered with Swarovski crystal detail …
-What kind of garment would like to design or create?
A garment one size fits all that favored all women
– Some models who was in your catwalk showing your creations told us that, sometimes it’s difficult
to show without being vulgar, and you has get it and do it with elegance.How is the preparation of the staging for your shows?
It’s very difficult to present a collection of intimate in a room with so many people and a catwalk of 20 meters. We must always have being in mind that the parade must be shocking, but never vulgar, and every decision we made during the preparation of the parade going in that direction. Then assign each parade of the girl that will wear the clothes, we make sure that she like it , she sits favored and have no problem with the garments. But it is impossible to transmit.
– Where we can buy your clothes?
We leave you the site where you can find our shops all over the world
Thank you very much to Nuria Sardá for sharing with us a few minutes of her time and granting me this interview.
Fan page: https://www.facebook.com/andressarda