Roberto Verino’s Interview

 Manuel Roberto Fernández Mariño, this Galician better known as Roberto Verino, is one of the  most  prestigious spanish designers with international impact . He has over 30 years delighting us with his ​​fashion designs for men and women, supplementing with his lines of accessories, eyewear, perfumes, ceramics and tableware.

Besides fashion, he has other passions, among which  is the wine. The fashion designer  produces Terra do Gargalo a wine with Monterrey certificate of origin (Galicia) ,which has started selling in the United States.

Great Catwalks, participations in prestigious salons in Paris, Milan or Monte Carlo. Among many other awards include, ” Aguja de Oro” for best creator of the season,  awards “T” Telva, “Gold Medal for Fine Arts” best collection Cibeles catwalk or Man of the Year, awarded both for his work as designer and entrepreneur.

We are going to know more about the fascinating career of this Galician Fashion Designer who has conquered the fashion world.

– What were your beginnings in the world of fashion?

I was studying in Paris what I thought my true calling, painting, as a happy accident, fashion appeared in my life. At that time, it was very common for us (art students) to won some francs  drawing for  houses of  Prêt-a-porter … What began as a small side adventure ended becoming my true profession. With everything I learned in Paris,  I returned to Verin, and with the help of my family, I transformed a small business of my parents in a true Spanish fashion Brand.

– Why Verino?

There was a long tradition in the  Middle of the Ages of the  craftsmen which consist in put as a  surname the place or school from which they came .. I though that it  perfectly suited to the traditions of the Camino de Santiago, which was a nice custom that was in my hands  to raise, so that in the middle ages would have to be Robert de Verin or Robert the Verin, now would be Roberto Verino ..

 – How is the man and the woman of  Roberto Verino?

I like to think that they are women and men of our time. Qualified professionals who dress because they know that their profession requires them to be dressed in the right way, but modern. I try to share with them a set of values ​​in which I believe strongly, such as the quality, sustainability and concern for fashion without falling into their victimhood or extravagance.

– Galicia …  Does it inspire you? How do you encourage your creativity?

The inspiration for the designers is overall long time ago … The inspiration is in China today and tomorrow in Mexico, in the twenties today and tomorrow in the sixties .. The influence of my country about my work is more subtle, is in a certain personality, in knowing that, even above the “fashion notes” is the style of the designer. Although it seems magic, it works. My clothes regardless of the season which they correspond, it has always an unmistakable way, that a good expert or even a good hobbyist,  found it when you see it on the street. That’s a “Roberto Verino” … it’s what is  showing that there is my style.

In 1982 you created your first collection of  female Pretà-Porter. What prompted you to launch a menswear collection?

In the current development of the fashion business, the creation and maintenance of a brand requires an enormous intellectual and economical effort, therefore, to keep almost all the designers in the world are diversifying their product. Unless you are not interested, or feel unable, who start designing  men  clothes, end up making woman fashion and who becomes  making woman, ends up making men fashion . The only condition of the extension of the product is that each and every one of their lines are consistent with the philosophy of the Brand.

 – In 1982 he creates his first collection Pret-à-Porter female. What prompted you to launch a menswear collection?

In the current development of the fashion business, the creation and maintenance of a brand requires an enormous intellectual and economical effort, therefore, to keep almost all the designers in the world are diversifying their product. Unless you are not interested, or feel unable, who start designing  men  clothes, end up making woman fashion and who becomes  making woman, ends up making men fashion . The only condition of the extension of the product is that each and every one of their lines are consistent with the philosophy of the Brand.

– What materials do you usually use in your collections?

I started to be a champion, almost propagandistic  of the linen, not only because during the early eighties was very fashionable, or because I felt compelled romantically with a fiber  linked since ancient to Galicia, but because their difference clearly marked “distance” to the  taut’s fabrics  that preceded the time of ” softness”. But fashion can not lock you into a single color, in one shape or fabric, fashion changes “external” and “internal” in a relentless way, if you do not adapt, the international concert leaves you offside.

– For several years you have combined your work as a designer with the world of viticulture. How did your approach to the world of wine? What is the occupation which one you enjoy more with the creation of fashion or the world of wine?


In the first time, the  wine adventure was also almost an adventure, a game, I might almost say exaggerating a bit, which was the amusement that separated me from the golf … but slowly the game caught me and force me to take it every time more seriously. Although they seem completely separate worlds, both are pronounced the same words: work, rigor, seriousness, and above all passion for  the quality to be really different, a key condition to ascend to your place in a very competitive world … 

– The Xunta de Galicia awarded  you with the Castelao Medal, the highest cultural distinction of Galicia. What does this recognition mean to you?

It was a huge illusion, not only because all the prizes, and especially if they are very prestigious, as is the case, praise my vanity or objectively recognize the efforts of an entire team, but because the reward of  a fashion designer,they were recognizing our commitment to other ways of understanding culture. A full award of names of writers, artists, and entrepreneurs “serious” … to recognize a fashion designer,  transcends the  just joy of the person who receives it. Feel precisely that they are recognizing his entire profession.

– The young line has its own design department where young designers work . Why have you decided to bet for the Young talents?

It is the only way not to “grow old” … Even if you’re constantly traveling, and of course all aware of what is happening in your world, young blood is able to see things that you do not see or see things differently. Refusing to accept that evidence is to accelerate your isolation.

-In 1998 found with Jesus del Pozo, Antonio Pernas, Angel Schlesser and Modesto Lomba the association of Creators of Fashion  in Spain. Whence arises the idea of ​​the association?

Our friend Enrique Loewe had invited us to spend a few days in Granada enjoying the international festival of Music and Dance of that city with the aim of  meeting us to talk in a place relaxed of our interests, our ambitions and our problems … There arose the idea to partner as a way of asserting publicly our professional interests. I, who had already founded more than a professional association of fashion designers, I thought this last would be the definitive, and of moment seems that we have not wrong …

 – How is the current situation of  the Spanish fashion?

We live in a time of a massive contraction in demand, a phenomenon that in one way or another affects everyone, but it is neither the first time nor the last that lean cycle happen a cycle of plenty. My strategy is to study thoroughly that things can be done better with less resources. The slogan is to stand the test of downpour, then the wind has stopped us is the same as us forward … “sailor tricks”.

 – What can you tell us about your collection for Spring-Summer 2013?

It is a collection full of color, full of life, full of an invitation to pleasure, precisely because as the old saying goes Castilian, a brave face. It is a personal decision, the commitment to the international fashion trend, probably because he thinks are past the worst of the crisis, and like a magic trick, the “effects” have to produce the “causes”. I hope this pleasure of living help revive demand …

 – Where can we buy your clothes?

In more than one hundred shops located on the best streets in the best cities, not to mention all the boutiques themselves in all places of “El Corte Ingles”.

 – A dream to fulfill.

Out of this international financial impasse in which we find ourselves and get  an international distribution proportional to what we have already achieved in Spain. I would like to retire  me with 50 stores in the best streets of the best cities in the world. That is my dream.

 

 Thanks to Roberto Verino for giving me a few minutes of his time and granting me this interview. Today I leave you,  not before saying that the Galician fashion across local and international borders.

Fan page: https://www.facebook.com/RobertoVerino?fref=ts

 

1 comment
  1. GALICIA CALIDADE!!!! Grande Verino.!!!!

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