Néctar sunglasses is a Brand of sunnies which was founded in 2011 in a small apartment by two friends Dylan Roukous and Sean Holmes, that grew up surfing, skating, snowboarding and causing trouble around town together. Their popularity has increased due to the unique branding style and deep connection to their demographic. The company distributes its products domestically and worldwide
Nectar is in the business of enjoying life. Promoting doing what you love and loving what you do. Daring to go where no one else will. The concept is simple – Connect a diverse network of individuals with a common thread – to enjoy life more. The goal of this brand is to spread the sweet life with their unique mix of advertising, personalities, athletes, and products.
The brand was launched with the intention of capturing the essence of living life to the fullest. The culture stems from athletes, artists, musicians, and other like minded people. They are a diverse community, seeking happiness in their life and sharing it with others through their personalities and actions.
They developed and patented a joint that will let people make their own combinations. They are selling lenses and arms in a box, which allows you to customize your sunnies.
Dylan Roukous and Sean Holmes Founders of Néctar Sunglasses