LOUIS VUITTON – VOLEZ, VOGUEZ, VOYAGEZ // Exclusive Review

 

This is my second experience visiting a Louis Vuitton exhibitions. The first time was in Los Angeles in 2015, which seems to be so long ago in the fast pace market of fashion. That exhibition blew my mind in the fact that such a traditional brand from the 1800s could transcend itself in an exhibit encompassing multimedia elements floating above an antique steamer trunk. This exhibition ran from October 27th, 2017 through January 7th, 2018.

The exhibition in NYC also did not disappoint. With multimedia elements along side the traditional curated “museum” style collection, but focused more on the traditional side, somewhat fitting for the Eastcoast clientele. It was presented in a Wall Street neighborhood across the street from the Trinity Church.

It seemed as though we were in a traditional brownstone walk up to some degree, because of the multi-floor instillation. The exhibition begins with a moving train of the NYC subway covered in LV graffiti, then goes into a more tradition museum like gallery.

Standouts among the exhibition was the vintage train car with video windows of the country side as mannequins are adorned with vintage LV. This brings the collection full circle from the modern subway to the vintage train car.

LV is a master at not only the longevity of a luxury brand, but embracing contemporary elements while staying true to the history of the brand. One example of this is the use of the Capital V logo that originated, “More than 100 years ago the CAPITAL V, originally belonged to Gaston-Louis Vuitton, the grandson of Louis. Regarded as the visionary of the family, Gaston-Louis made this letter,” according to the Louis Vuitton website.

Another example is the recent collaboration with streetwear label Supreme. One of the stand out items especially for kids that skate, like my 13 year old son, is the skateboard retailing for a staggering $68,500 USD.

Business of Fashion describes, the world’s most elite luxury houses, like Louis Vuitton, have driven strong financial results by creating iconic products as high price points, which, paired with elaborate marketing campaigns. With streetwear designers on the rise especially with millennials and heritage luxury brands such as Louis Vuitton embracing not only their history but the future, the fashion environment continues to push the boundaries while staying true to their roots.

ModaLisboa FW17/18 / Boundless // all shows

 

 

Moda Lisboa S/S17 | Luis Carvalho

HEART OF GLASS
Inspired by Debbie Harry’ style comes “Heart of Glass”, a collection inspired in the 70’s pop/rock styles.

The sillouette ranges between crop/long and skinny/XL, in materials that contrast between the fluid and the structured that are explored in different textures. Details like stripes and metal applications emerge in evidence or in small details.

The color palette has as reference to the works of the 70’s artist, Gretchen Albrecht.

Alex D’Alva (lead singer of D’Alva) performed live his own version of Blondie’s Heart of Glass. Check video for full show.

SILHOUETTE Skinny vs XL, crop vs long

COLORS Coral, red, dry green, bottlegreen, pink, royal blue, white, black

MATERIALS Mesh with vinyl finish, coton twill, cotton, cupro, silk

SPONSORS Riopele, Vilartex, Boutique Das Meias, Pretonubranco

Moda Lisboa S/S17 | Cia Maritima

Inspired by memories from 1990 Summer, the year the label was founded, Cia. Marítima takes advantage of poetic license and shows its Summer 2017 collection bringing prints that spark affective memories and bonds to that first Summer. The label has created pieces with fresh and versatile touch.

The prints bring seashells, starfish, fish scales, surf boards, guitars, algae and corals, in shades of blue and green that evoke sea colors.

Cia. Marítima always seeks to focus on special features which add value to each piece. The medium length, bikini tops and thongs, strap cropped tops, special weaving and tying finishing are the collection’s highlights.

“Celebrate”, the collection’s special line, reappears with an array of fashion pieces options bringing crochet and special cuts, apart from tying using unique kinds of laces. Watch video for full show.

Moda Lisboa S/S17 | Ricardo Preto (Women)

DO YOU SEE ME?
Being the second collection designed by Ricardo Preto exclusively for Rustan’s, the designer gathered inspiration from the lush vegetation of Philippines and the pure lines of modern Architecture, transforming it in structured silluettes, made of brocades in greens and pinks, thought to face the urban jungle.

The compromise between the structure and flow of life is present in this collection, in fit and flare silhuetes, colored in navy, nude and white. Clothes that live beyond the seasons, inspired by beauty and harmony of forms, designed to evolve along with you. Check video for full show.