The growing trend of ethic inspiration in contemporary fashion has come full circle with Rajdeep Ranawat’s collection.
By Stacy Ellen
India is known for its incredible embroidery and textiles, but in recent years the global fashion market has also started recognizing India’s luscious designers. Rajdeep Ranawat is one of these designers that take inspiration from ethnic, vintage and modern fashion trends. His collection “Beyond the Cold” of the AW14 season was inspired from the cold forests where myths are born and legends are created, which illustrates the opulence with the infusion of these elements. Many new styles proceed…
Ranawat takes inspiration from nature, his ancestors, vintage trends and the international fashion market to create a luxurious collection. Ranawat describes his collections as, “Where civilizations have thrived and then withered away into oblivion. It captures the possibility of the blurred lines between imagination and reality.”
With India coming of age and embracing globalization according to a Scholars World report, it is a pleasure to see a designer stay true to his roots but at the same time keep up with current global fashion trends. This somewhat new globalization of the Indian market creates an open field for innovation as Ranawat says, “By generating
diverse digital and embroidered pieces the collection tells innovative stories and deliver powerful ideas of fortress once beautified
by the wild imagination of human talent and creativity and their eventual downfall to the wilderness.”
My first impression of Ranawat’s collection is that it takes inspiration from the direction Dolce & Gabbana has gone in the last few seasons. Old world elegance with contemporary styling. Rajdeep Ranawat tries to graphically capture a sense of degenerating mosaics and lost handcrafted artifact; crumbling architectural structures over run by the forest, of treasures lost and parchments dissipated. The collection is created using pure fabrics like silk crepe, silk georgettes, organza and chandheri, the collection reflects its inspiration through its fabric treatment.
The “Beyond the Cold” collection is based in the variety and versatility of Rajdeep Ranawat’s resources and skills, the spontaneity of ideas and the heterogeneity of our Indian craftsmen, knowing that every garment is unique and singular. This trend has been on the forefront in the international market for a few seasons where the combination of new technology and old world esthetics meet to create a true harmony in style.
Ranawat was educated at The Lawrence School, Sanawar; then went on to graduate from the National Institute of Fashion Technology, Delhi in 2000. He gained vast exposure and experience with a French fashion house based in Paris, ‘ISHWAR, S.A.’ and trained himself in European embroideries, colors and silhouettes under the guidance of various commercial French designers.
Thereafter he was appointed as the ‘chief designer’ for a New York based fashion house, and designed for the likes of brands such as
Nordstrom, Bloomingdales, Lord & Taylor, etc…. only to give him enough aptitude to launch his own brand label in 2004 for the domestic and the overseas markets. He fused European culture in terms of colors and embroideries combined the feel of the Orient, the commercial charm of Vintage and the essence of the generic cuts of his silhouettes that ooze elegance and create stance for all…
‘Rajdeep Ranawat’, the label first launched in Oct’ 2004 is synonymous to women with an aura of glamour and charisma.
Ranawat said, “The Indian Fashion Consumer is a globe trotter today, they are well educated, and travel constantly for work or pleasure or both! With the foreign luxury and high street brands in India erupting.” There has also been an influx of high end designers such as Dior, Galliano, Balenciaga and Christian Louboutin outsourcing parts of their manufacturing to India according to a New
York Times article, which again brings this ethnic design trend full circle.
The American market has embraced Rajdeep Ranawat’s collections as well and he says, “Our resort wear is very popular not only in the Americas, but in India and other parts of the globe too… they are light, airy, breezy in luxurious silks and chiffons, with artworks that are exclusive and cuts that are comfortable and European in nature.”
Rajdeep Ranawat can be purchased in India at Ogaan, AZA, Fuel, Designer Studio, Elan, Ahamm, Anahita, Samsaara, as well as leading retailers in Hong Kong, South Africa,Jakarta, Dubai, Saudi Arabia, New York, and London.
In the United States at Madison Avenue and ‘SoigneK’ in New York City as well as ‘Fashion’ by Rohini Bedi in LosAngeles, California. For the current collection and
stocklist visit www.ranawat.com